Brice
Beaird
Brice
Beaird initiated his career in marketing as a Marketing Officer
for Preston State Bank in Dallas (now Bank One) and moved
into an account executive position for a promotional advertising
agency, Case-Dunlap in Dallas. At Case-Dunlap he developed
major accounts such as S & A Restaurant Corporation (Bennigan's
and Steak & Ale), Chili's (Brinker International), Las
Colinas and Mercantile National Bank. During this time he
also worked as a singer/ songwriter under contract with United
Artists Publishing in Nashville.
In
May 1981, he formed The Beaird Agency, and developed the company
into one of the most recognized and respected advertising
agencies in Dallas. In 2003, he formed a new division of The
Beaird Agency, BrandView!, a company designed to build branding
programs within the work environment. He is presently engaged
in several marketing, advertising and branding programs for
Southwest Airlines, Chaparral Steel, EmpowerTexans.com, Perkins
School of Theology at SMU, Herb’s Paint and Body Shops
and Trisha Wilson and Associates.
Brice is a member of numerous community, civic and professional
organizations that include The Dallas Advertising League and
The Dallas Society of Visual Communications. He serves as
Chairman of the Board of Directors for the Mental Health Association
of Greater Dallas, and is also a member of the Board of Directors
for La Fiesta de las Seis Banderas, The Dallas Zoo and The
Dallas Summer Musicals.
He
is also a member of the Texas Tech University School of Mass
Communications Advisory Committee and was selected as one
of four Outstanding Alumni /2001 by the Texas Tech University
School of Mass Communications. In August 2003, he was selected
as a new member of the Salesmanship Club of Dallas. He is
also an Adjunct Professor at Southern Methodist University
teaching Principles in Marketing.
Gayle
Boone
Gayle
is a marketing professional with over 16 years of strategic
planning, brand management, business development, research
and analysis experience. She has worked in a diverse set of
industries such as telecommunications, travel, financial services,
real estate, healthcare, education, publishing and legal –
managing product launches, advertising and various communications
initiatives. Gayle has worked on many nationally known brands
including business technology companies like Travelocity and
Sprint, as well as consumer brands such as Wendy’s,
Bennigan’s, TGI Friday’s, and McDonald’s.
Most
recently, Gayle left Travelocity to launch a new marketing
firm along with longtime business and advertising agency colleague
Brice Beaird. While at Travelocity she managed all brand initiatives,
strategic marketing, lead generation and communication efforts
as brand manager for Travelocity Business. Gayle was instrumental
in growing and establishing the company within the top 25
largest corporate travel agencies in less than two years.
Prior
to joining Travelocity, Gayle operated The Boone Company,
Inc., a marketing consulting and advertising business which
was established in 1997. Her clients included many entrepreneurial
start-ups including King Biscuit Time Magazine, Carpe Diem
Private Preschool, Eyecare Practice Sales and Calibre Capital.
She also served as marketing consultant for many large Dallas
area companies such as Sprint, TGI Friday’s and Wendy’s.
Gayle
received her MBA from the University of Dallas (1998) and
completed a Bachelor’s degree in communications and
advertising at Oklahoma City University (1990). During her
career she has been involved the National Association of Women
Business Owners (2003 board member). She currently chairs
a membership committee and serves on the board for the Dallas
Ad League. She also serves on a non-profit board for DREAM
Fund, while accepting invitations to speak about marketing
to classes at SMU and the University of Dallas.
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